Eagles star caught reading 'Inner Excellence' during game, propels book to top of Amazon.

Amazon page received positive feedback from Eagles fans

Eagles star caught reading 'Inner Excellence' during game, propels book to top of Amazon.
Eagles star caught reading 'Inner Excellence' during game, propels book to top of Amazon.

On Sunday, during the Eagles' wild-card playoff win against the Packers, A.J. Brown was observed reading "Inner Excellence" on the sidelines.

On Monday, the book jumped to No. 1 on Amazon.

Eagles star AJ Brown
Eagles wide receiver A.J. Brown before the wild-card playoff game against the Green Bay Packers, Sunday, Jan. 12, 2025, in Philadelphia. (AP Photo/Chris Szagola)

As of Monday morning, Jim Murphy's book on enhancing mental abilities was the bestseller on Amazon, climbing from its previous ranking of 523,497th. Eagles supporters contributed to its success by leaving positive reviews on its Amazon page.

I'm eager to read 'Fly Eagles Fly' because it was recommended by AJ Brown, an Eagles fan.

Another reviewer mentioned that they bought a copy of the book after seeing AJ Brown reading it during the Packers game. They couldn't wait to start reading it.

AJ Brown points
Eagles wide receiver A.J. Brown reacts during the Dallas Cowboys game at Lincoln Financial Field in Philadelphia on Dec. 29, 2024. (Bill Streicher-Imagn Images)

After the game, Brown decided to read the book on the sidelines.

"He stated that he consistently returns to the start of the book, which emphasizes that having a clear mind and remembering that nothing else matters, having a clear conscience, and being willing to take risks are essential. Additionally, the book highlights the importance of humility in avoiding embarrassment."

The title of Murphy's book is "Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life."

The Chicago Cubs briefly employed the author as a minor league infielder. Later, he became fascinated with teaching baseball players how to maintain confidence during high-pressure situations, as reported by The Associated Press.

Things skyrocketed from there.

Brown stated that he typically carries the book with him during games. He admitted Sunday night was the first time he was caught.

Nick Sirianni celebrates his team
Philadelphia Eagles head coach Nick Sirianni reacts to the touchdown catch by wide receiver A.J. Brown against the Cleveland Browns at Lincoln Financial Field on Oct. 13, 2024. (Bill Streicher-Imagn Images)

He had one catch for 10 yards in the Eagles’ win.

The Associated Press contributed to this report.

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by Ryan Gaydos

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