Google ads for the Harris campaign manipulated news headlines to present a pro-Kamala spin.
The media outlets CNN, NPR, AP, CBS News, and USA Today provided positive coverage of Kamala Harris and Tim Walz.
According to reports, the Harris campaign has allegedly purchased Google ads featuring manipulated news articles with a pro-Kamala slant in the headline and description.
According to Axios, the Harris campaign made changes to articles from various news outlets, including CNN, NPR, Reuters, AP, CBS News, The Guardian, and Time Magazine, with the goal of enhancing the image of Vice President Kamala Harris and her running mate, Minnesota Gov. Tim Walz.
Axios reported that while it's common in commercial advertising to mimic real news results from Search, this practice has caught news outlets off guard.
The Guardian ad with a link displayed the headline "VP Harris Fights Abortion Bans - Harris Defends Repro Freedom" and described VP Harris as a champion for reproductive freedom who will stop Trump's abortion bans.
Kamala Harris will make healthcare more affordable and accessible.
The Biden-Harris administration is successfully combating inflation in the United States.
Multiple news organizations have confirmed to Planet Chronicle Digital that they were unaware that their articles were being used by the Harris campaign in this way.
The Guardian's spokesperson informed Axios that they understand why an organization may want to align with their brand, but they need to ensure it is used appropriately and with their permission. They will contact Google for more information about this practice.
According to Axios, Google's ad policies are not violated by the practice, as the "Sponsored" label makes the ads easily distinguishable from search results.
Google's ad transparency center has been cited by Axios as an example of a technique used by campaigns before, despite the Trump campaign not running such ads.
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