Google ads for the Harris campaign manipulated news headlines to present a pro-Kamala spin.

The media outlets CNN, NPR, AP, CBS News, and USA Today provided positive coverage of Kamala Harris and Tim Walz.

Google ads for the Harris campaign manipulated news headlines to present a pro-Kamala spin.
Google ads for the Harris campaign manipulated news headlines to present a pro-Kamala spin.

According to reports, the Harris campaign has allegedly purchased Google ads featuring manipulated news articles with a pro-Kamala slant in the headline and description.

According to Axios, the Harris campaign made changes to articles from various news outlets, including CNN, NPR, Reuters, AP, CBS News, The Guardian, and Time Magazine, with the goal of enhancing the image of Vice President Kamala Harris and her running mate, Minnesota Gov. Tim Walz.

Axios reported that while it's common in commercial advertising to mimic real news results from Search, this practice has caught news outlets off guard.

Kamala-Harris-And-Running-Mate-Tim-Walz-Make-First-Appearance-Together-In-Philadelphia
The Harris campaign has manipulated the headlines of news stories in Google ads in an effort to boost positive spin for the Democratic ticket. (Andrew Harnik/Getty Images)

The Guardian ad with a link displayed the headline "VP Harris Fights Abortion Bans - Harris Defends Repro Freedom" and described VP Harris as a champion for reproductive freedom who will stop Trump's abortion bans.

Kamala Harris will make healthcare more affordable and accessible.

The Biden-Harris administration is successfully combating inflation in the United States.

Google headquarters in Mountain View, California
The Harris campaign's viral tactics are fueling skepticism towards Google's questionable ad policies. (Photographer: Marlena Sloss/Bloomberg via Getty Images)

Multiple news organizations have confirmed to Planet Chronicle Digital that they were unaware that their articles were being used by the Harris campaign in this way.

The Guardian's spokesperson informed Axios that they understand why an organization may want to align with their brand, but they need to ensure it is used appropriately and with their permission. They will contact Google for more information about this practice.

Trump to counterprogram against Harris during Democratic convention
Vice President Kamala Harris has not given any interviews or held any press conferences since she emerged as the Democratic presidential nominee. (AP Photo/Julia Nikhinson)

According to Axios, Google's ad policies are not violated by the practice, as the "Sponsored" label makes the ads easily distinguishable from search results.

Google's ad transparency center has been cited by Axios as an example of a technique used by campaigns before, despite the Trump campaign not running such ads.

by Joseph Wulfsohn

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