Jerry Jones of the Cowboys Reveals What He'd Trade for Another Super Bowl Win
Since the 1995-1996 season, the Cowboys have not won a Super Bowl.
Since their victory over the Pittsburgh Steelers in Super XXX in 1996, the Dallas Cowboys have not made it back to the Super Bowl or even the NFC Championship game.
Although the team has become the most valuable franchise in professional sports.
According to Sportico's August valuation, the Cowboys are the first sports team in history to reach $10 billion in value.
It is believed that Jerry Jones, the owner, president, and general manager of the Cowboys, values money over winning another Super Bowl.
However, he recently refuted those thoughts.
"During an interview on "The Stephen A. Smith Show," Jones stated that the belief that because he doesn't want to win a ballgame, he doesn't want to win a Super Bowl, as much as he doesn't want to make a buck, is nonsense."
"Nobody knows me better than that I'd trade a portion of the Cowboys' worth for a Super Bowl."
More than money, the sport of football holds a special place in the heart of the 81-year-old.
Jones stated, "We completed training camp, but I informed my team and coaches, 'I could be anywhere in the world, but I don't want to be anywhere else. I want to be here with you guys. I want to be out here and experience the agony with you vicariously. Not in your shoes, guys. I don't want any of that.'"
"I want to share in your struggle to become an NFL player and be a part of the Cowboys. However, money is not the same as that feeling of victory when we walk out together and win it."
Despite winning the NFC East and going 12-5 last season, the Cowboys lost 48-32 at home to the Green Bay Packers in the wild card round, extending their drought without an NFC Championship game appearance.
CeeDee Lamb received a four-year contract extension worth $136 million from Jones, but there is still one major contract issue remaining.
After this season, quarterback Dak Prescott will be an unrestricted free agent and may receive $55 million to $60 million annually on the open market.
Contract talks between Jones and Prescott are ongoing, but no immediate deal is expected before the season starts.
Despite being 73-41 as a regular season starter, Prescott has a 2-5 record in playoff games.
It is uncertain if Jones will pay the full amount to keep his star quarterback in Dallas.
The Cowboys' journey to return to the Super Bowl commences on Sunday at 4:25 p.m. ET as they face the Cleveland Browns.
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