The DNC chair frontrunner provides "uncomfortable" advice to Democrats after their loss to Trump.

The Democratic National Committee chair candidate is proposing a "massive narrative and branding project" to improve the party's image after the recent election losses.

On Tuesday, Minnesota Democratic-Farmer-Labor Party chair Ken Martin, who is also a DNC vice chair and leads the association of state Democratic Party chairs, released a 10-point memo titled "A New DNC Framework."

Martin's memo advises Democrats to consistently engage in non-conventional and uncomfortable media spaces, expand their outreach to local messengers and trusted validators, and establish their own platforms for genuine interaction.

In the 2024 elections, Democrats faced significant losses across the board, with Trump winning the presidency again and the GOP gaining control of the Senate and maintaining their slim House majority.

The Trump campaign and Republicans' use of non-traditional media, such as podcasts, helped them gain support from working class, minority, younger, and low-propensity voters.

Martin, currently in Phoenix, Arizona, is meeting with state Democratic Party officials and advocating for themes that other party members have previously promoted, such as competing in all 57 states and territories.

Martin emphasizes the need to compete everywhere in order to become a national party.

He advocates for year-round organizing in every county across the country, participating in races at all levels, and motivating youth mobilization.

The majority of Americans now perceive the Republican Party as the voice of the working class and the poor, while the Democratic Party is viewed as the party of the wealthy and the elites. This is a concerning assessment of our party image.

He emphasized the need for "us to be open to delving deeper and reorienting the Democratic platform to bring families together regardless of race, age, background, and socioeconomic status."

On the same day that DNC chair Jaime Harrison released a memo about the party's down-ballot victories last month, Martin unveiled his plan for future electoral success.

The national party committee will select a new chair, as Harrison is not seeking a second term. The selection will take place at the beginning of February during the DNC's winter meeting at National Harbor in Maryland.

Martin is currently leading the race and has the support of over 100 DNC voting members, which is almost half of what a candidate needs to win the chair.

Ben Wikler, the chairman of the state Democratic Party in battleground Wisconsin for five years, is well known by the voting members and is considered competitive.

On Sunday, Wikler emphasized in a video that the country we love needs the Democratic Party to be stronger in order to unite, fight, and win.

According to a party insider who requested anonymity to speak more openly, the DNC establishment has a significant impact on the membership race, making it a very close contest.

Martin O'Malley, the former two-term Maryland governor and 2016 Democratic presidential candidate who served as commissioner of the Social Security Administration the past year, announced his candidacy for governor of Maryland last week, a day before Martin.

In addition to New York state Sen. James Skoufis and former U.S. Senate candidate from Maryland Robert Houton, other individuals are also running.

The field of five DNC chair candidates is expected to grow.

Last month, it was reported by Planet Chronicle and other news organizations that Rahm Emanuel, the ambassador to Japan, has been discreetly communicating with DNC committee members as he considers running for office. Emanuel is a former two-term mayor of Chicago, a former White House chief of staff under President Obama, and a former member of Congress.

The chair is also being eyed by former New York State assembly member Michael Blake, Michigan state Sen. Mallory McMorrow, and Chuck Rocha, a non-college-educated Mexican redneck strategist.

A DNC voting member granted anonymity to speak more freely to Planet Chronicle, stating their willingness to engage with anyone interested in their vision and plan, and to consider different perspectives on what needs to be done.

"I think the race is wide open," the member added.