Zachary Levi, star of 'Shazam!', likens AI to a biblical catastrophe.
The actor who portrayed Rapunzel in "Tangled" is establishing his own studio, likening it to the "ark that God instructed Noah to build."
Thanks to artificial intelligence, Zachary Levi of "Shazam!" feels a biblical disaster is imminent.
In the "The George Janko Show" podcast, Levi stated that AI is not water, but rather the great flood from Genesis, saying, "I believe the flood is AI."
He continued, "We can have a lengthy discussion about how to save the industry from its self-destructive behavior in terms of treating people, creating poor content, or whatever. However, in two years, finding a job will be challenging as the studios will have advanced technology that will replace human labor."
AI technology enables audiences to create their own movies, as demonstrated by Levi's example.
"Imagine if every studio had access to this technology, they would approach you and say, "As part of your HBO Max subscription, you can pay an additional $10 to use our creator sandbox. In there, you can create your own movies using any Warner Brothers asset, such as Shazam, Batman, and Neo from 'The Matrix.' You can input all these characters and have them go on a treasure hunt on Mars, with a Stephen Spielberg-like feel. The movie will be entirely animated but will look like real life. This is the future we are heading towards.""
"Noah was instructed by God to construct an ark to prepare for the impending flood, and similarly, the Tangled star is currently building his own studio to stay ahead of the curve," said the star.
Levi emphasized the importance of the human element in entertainment despite the potential threat posed by AI.
"Hopefully, there will always be a niche in the entertainment industry where people appreciate human-made art."
He admitted that it will become a harder sell as AI advances.
"No matter how advanced AI-generated art becomes, it will always be affordable and of high quality. While some people believe that they will never want a computer-generated movie, the ability to create personalized movies for a low cost is a significant advantage. For example, with just two bucks, you can make a movie where you can scan your own face and voice, allowing you or your child to be the star of the show. This option is an attractive alternative to spending twenty bucks on a human-made movie."
"I don’t think the flood is water. Honestly, I think the flood is AI." — Zachary Levi
The "Chuck" star highlighted the issue of actors from the past whose likenesses may be sold by their families, creating new competition. He gave an example of Gene Kelly's descendants selling the rights to his likeness, which could lead to a new "Singing in the Rain" sequel. He expressed his disinterest in supporting such a scenario but admitted that he would be interested in watching a new "Singing in the Rain" sequel.
An AI-resurrected James Dean movie has been attempted, but none have been completed and released yet.
Of course, the entertainment industry isn't the only one that will be affected by AI, as Levi advised people to remain vigilant.
He emphasized the importance of being aware of AI, stating that it is not just a fun or passing trend, but rather a serious matter that will replace many jobs at a faster pace than anticipated.
"There should always be, hopefully will always be, a niche, at least a niche part of the entertainment industry where people are like, ‘I still want to go support humans making art." — Zachary Levi
The 44-year-old stated, "In the grand scheme of technology and progress, I believe you can't stop it, but only hope to guide it. Therefore, we won't halt this flood, but we can construct levees, dams, and channels to direct it in the best possible way. There will still be casualties and injuries, unfortunately. However, I think we are moving into a new world at the end of the day."
"The reason why I want to build campuses is because I believe that as humans, our primary focus should be on creation and discovery, which are the two areas of vocation that hold significance in the future."
The addition of AI will continue to be a tool used in creation and discovery, but these two things are what truly stimulate the human heart, mind, and soul. As long as we hold onto numerous places for people to work, because work is not just about earning income. Work is purpose. Many people retire and die shortly after, and the reason is that they have nothing to do. They become sedentary, and we are already sedentary, and now they are super-sedentary, and they no longer have a purpose, and they die.
"It is crucial that we have a purpose as we transition into this new world, but I am uncertain about the implications for other industries. I am also unsure about the future of entertainment. While I can make an educated guess, I believe that in the near future, both studios and everyday individuals will have access to the tools to create their own movies, TV shows, and video games."
entertainment
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