Tom Cruise's Controversial Movie Press Tours Inspire Millie Bobby Brown and Dakota Johnson to Follow Suit.

History has shown that fairness is not always present in celebrity press tours, as love and war can lead to unfair practices.

During on-camera interviews, stars have been known to switch from promoting their movies to making unexpected announcements, such as Tom Cruise jumping on Oprah Winfrey's couch in 2005 and Joaquin Phoenix announcing he was quitting acting to become a rapper in 2008.

Recently, Millie Bobbie Brown, the star of the new film "Damsel," faced criticism for admitting that she frequently writes negative reviews on websites like Yelp.

Dakota Johnson raised eyebrows while promoting her film "Madame Web," despite not having watched it yet.

Experts say that this type of behavior can elicit mixed reactions from fans.

According to Eric Schiffer, chairman of Reputation Management Consultants, controversial press tours can either harm a movie's box office opening or boost its revenue based solely on how fans react.

"Dakota's film comments were a significant factor in its failure," he stated. "Millie Bobby Brown's negative reviews and self-labeling as a 'Karen' won't harm her film because it aligns with her authenticity and truth, which fans love."

While controversial behavior can often be calculated in Hollywood, it can damage a celebrity's reputation, according to Sabina Hitchen, a longtime publicity strategist for Press for Success.

Celebrities can generate buzz for themselves and their films with certain comments and behaviors, but controversy in Hollywood is often calculated. However, authenticity, connection, and relatability are crucial in today's media landscape. While controversial comments may generate headlines, they can also damage a celebrity's reputation and impact the success of their projects.

"It is crucial to instruct celebrities to maintain a balance between expressing their true selves and their emotions while being mindful of the need to maintain a professional demeanor in the media."

In a recent episode of "Table Manners with Jessie and Lennie Ware," Brown confessed that she writes reviews under a false identity, which prompted differing opinions among listeners.

I believe it's crucial, you understand?" she stated. "The truth is, my entire existence has been marked by individuals criticizing me. As a result, I'll occasionally return the favor. I dislike placing an order and not receiving what I paid for.

"I'm a Karen who is very woke and always strives to improve."

According to Variety, Netflix's most watched title of the week from March 11-17 was Brown's movie.

According to Variety, Johnson's "Madame Web" generated $26.2 million in revenue during its six-day holiday weekend run from Valentine's Day to Presidents Day.

In February, on Magic FM, Johnson admitted she hadn't watched the film.

"Johnson stated that he probably won't see the movie because he doesn't know when it will be released. He added that he doesn't like to watch his own movies as it helps him avoid an existential crisis. Not watching his movies is a form of self-care for him."

Although some people believe Johnson's "unhinged" press tour was the reason for the film's "epic flop," a brand expert stated that it had no impact on the film's failure.

Doug Eldridge, a public relations expert at Achilles PR, assessed whether Johnson's press tour had played a role in the failure of "Madame Web."

Dakota's failure of this film to achieve both critical and commercial success is not solely her fault," Eldridge stated to Planet Chronicle Digital. "The recent string of superhero movies that have underperformed at the box office is due to reasons beyond just PR mistakes by their stars.

Dwayne Johnson, commonly known as The Rock, is widely regarded as the biggest draw at the international box office. However, "Black Adam" failed to gain traction, while "Captain Marvel," "Morbius," and "Blood Shot" struggled to find their place in the growing superhero genre. With an expanding lexicon of superheroes, the market for capes and tights is becoming increasingly crowded and less appealing to the broader audience.

"While stars are crucial in a film's media campaign, they are just one element of a more comprehensive strategy."