'Drea de Matteo, star of 'Sopranos,' criticizes cancel culture as 'unpredictable and malicious': 'What's the issue?''
'Drea de Matteo, known for her role in 'Sopranos,' shares with Planet Chronicle Digital how her brand Ultrafree aims to revive the concept of freedom through its products.'
Drea de Matteo, known for her role in "Sopranos," is criticizing cancel culture and its impact on society.
The founder of Ultrafree described online hatred as "volatile and vile" in an interview with Planet Chronicle Digital.
People need to stop canceling others," Drea stated. "I can't relate to that because I've received real hate messages online, and it's not just about me. It's about anyone in the world.
What is the reason behind everyone's anger? Why can't we return to a state where we genuinely care about others' success and feel included, rather than being constantly harmed by those hiding behind screens?
"The cancel culture phenomenon is highly volatile and vile, and it's difficult to understand how to use inclusivity in this context. It only works for a brief moment when it's convenient, and it's not consistent across the board."
Matteo launched a streetwear brand, Ultrafree, to "promote free speech." She explained to Planet Chronicle Digital that the brand was born out of a series of events over the past three years.
WATCH: 'Sopranos' star Drea de Matteo slams cancel culture
We should begin with a lockdown and then follow with mandates, which would prevent individuals from working," she stated. "Heroes transforming into zeroes. Every ideology that was promoted is now being challenged.
"It appears that the concept of democracy has been tainted to some extent, as if the entire idea has been taken over. Furthermore, I believe that many of the ideologies that were promoted were not intended to liberate anyone."
Despite her brand not being inspired by politics, De Matteo aimed to unite people regardless of their political beliefs.
She stated that the topic at hand was about their relationship as individuals and as humans. She emphasized the need for politics to take a backseat and for people to unite in recognizing the threats to truth, humanity, and what truly brings them together.
Drea de Matteo claims that the clothing brand aims to revive the concept of coolness associated with freedom.
"There are more things that unite us than divide us."
De Matteo's son served as her biggest inspiration to launch a streetwear brand, sparking her curiosity about the world.
She stated that her children are well-informed about current events and enjoy exploring different perspectives.
Shooter Jennings, the musician, is the father of Alabama Gypsyrose Jennings and Waylon Albert "Blackjack" Jennings, who was portrayed as Adriana La Cerva on "The Sopranos" by De Matteo.
My kids educate me more about current events than I would be aware of, as I've always been surrounded by a literary and fantasy world, and they bring me up-to-date information from school.
"Cancel culture is real, and I learned not to fall into such ideologies based on their criticism of them. Despite this, these kids are the most inclusive and open-minded."
What De Matteo hopes her fans will gain from her brand, Ultrafree, was explained by her.
The actress urged us to return to our childhood innocence and love each other, regardless of our differences.
De Matteo has recently discovered that she has been "shadow-banned" on social media, meaning her posts and comments are no longer visible to other users without her knowledge.
She thinks her brand's popularity is due to her social media promotion and the use of words and hashtags like "ultra," "free," and "freedom."
De Matteo stated that despite the current day being unbelievable, using the hashtags #ultra, #free, or saying the word #freedom is not desirable.
Earlier this month, De Matteo launched Ultrafree, a streetwear brand featuring clothing items such as hats, T-shirts, and sweatshirts. Her favorite item from the line is a hat that is not yet available for sale, which reads "ULTRA F---ING FREE."
"Despite not wearing a hat that day, I must bring it with me everywhere I go. Everyone wants them, but we haven't started selling them yet."
In her home-based printing studio, everything is made by hand, as noted by De Matteo.
The limited-run items are super streetwear with heavy prints and big bold designs. You can see everything on the website, which is all about having a good time and making freedom cool again, not about politics.
"We say that freedom is cool again, like rock and roll. What happened? It's a four-letter word."
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