Since Trump's Election Day victory, Rachel Maddow on MSNBC has lost 43% of her audience.

Nearly half of Rachel Maddow's audience has stopped watching her show since President-elect Donald Trump's Election Day victory.

Since Election Day, MSNBC's "The Rachel Maddow Show" has lost 43% of its total audience, with an average of only 1.4 million total viewers.

The decline in the average audience of "The Rachel Maddow Show" from January 1, 2024, until Election Day compared to the MSNBC show's audience since November 6 is astounding.

Despite earning a substantial salary, Rachel Maddow reduced her show to once a week in 2022 to focus on other projects. She has recently renewed her contract with MSNBC to continue as their leading anchor.

MSNBC's top star has lost a significant portion of its audience among adults aged 25-54, with a 56% decline since the election, and only attracting an average of 103,000 viewers from the crucial demographic.

During its peak, "The Rachel Maddow Show" aired every weeknight and frequently battled for the title of "most-watched cable news host." However, Maddow now only hosts on Monday nights, leaving the other four days to Alex Wagner. Last week, Wagner experienced her lowest ratings yet.

In addition to being a prominent figure on MSNBC's coverage of major events, such as Election Night, Maddow also hosts podcasts and works on various side projects.

According to The Ankler, Maddow's new contract is worth $25 million per year for the next five years, although MSNBC insiders have disputed the exact amount.

It's not surprising that a host who "strongly supported Kamala Harris" is losing viewers on the heels of the election, according to Planet Chronicle contributor Joe Concha, who has spent years covering the media industry.

Concha posed a rhetorical question to Planet Chronicle Digital, asking if the $25 million MSNBC paid to her to work one night a week was well spent, given that she finished a distant second to Sean Hannity at 9 P.M.

Rachel Maddow's program was successful due to her criticism of Trump and the left's hatred of him. She pushed unproven theories linking him to Russia and the 2016 election. "The Rachel Maddow Show" attracted an average of 2.5 million viewers in 2017, 2.9 million in 2018, 2.8 million in 2019, and 3.2 million in 2020. In 2021, she reduced her workload after a long break.

"In 2024, "The Rachel Maddow Show" had an average of 2.4 million viewers on Monday nights until Election Day caused a decline in viewership. Earlier this year, Maddow criticized her own network for airing Trump's victory speech on Super Tuesday, calling it "irresponsible to broadcast.""

Before the election, Maddow voiced worry that Trump would become a dictator if he won again.

Jeffrey McCall, a journalism professor at DePauw University, believes that MSNBC's decisions regarding Maddow are not based on business considerations.

McCall stated to Planet Chronicle Digital that Maddow's substantial contract and limited work schedule are intended to convey to the far-left MSNBC audience that the news outlet remains dedicated to ideological activism and journalistic activism.

McCall predicts that viewership may slightly increase after hard-left viewers get over the shock and disappointment of the election, but center-left and moderate viewers are likely to remain absent.