Since the election, roughly half of MSNBC's Joy Reid's viewers have disappeared, while primetime hosts have also experienced struggles.
Since President-elect Donald Trump's victory, MSNBC experienced a massive 53% drop in primetime viewership.
Since the election, Joy Reid and her MSNBC primetime colleagues have experienced a sharp drop in viewership.
According to Nielsen Media Research, "The ReidOut" lost 47% of its total audience, with an average of 759,000 viewers after averaging 1.4 million viewers throughout 2024 leading up to Election Day.
The advertiser-coveted demographic ages 25-54 saw a significant decrease in viewers for Reid, with a 52% loss, resulting in an average of only 76,000 key demo viewers.
Over the past month, Reid's MSNBC colleagues have also experienced significant declines in viewership, with the network's primetime lineup losing a staggering 53% in total viewers and 61% of viewers in the key demo.
MSNBC's top host, Rachel Maddow, who only appears on-air Mondays, experienced a significant drop in viewership after the election. She went from averaging 2.4 million total viewers to 1.4 million, a 43% decline. Among viewers in the key demo, Maddow lost 56% of them, averaging just 103,000. Despite this, Maddow is the only MSNBC primetime host to still maintain six-digit viewership in the key demo.
Chris Hayes, host of "All In," experienced a significant decline in viewership, losing 56% of his key demo viewers in the 8 p.m. ET timeslot. His average viewership dropped from 166,000 to 73,000 after the election, representing a 113,000-viewer decrease. This decline represents over half of his total viewers, as he went from 1.5 million to just 728,000.
Since the election, MSNBC's Alex Wagner has lost more than half of her total viewers, averaging just 660,000, and shedding nearly half of her key demo viewers, averaging 72,000.
Lawrence O'Donnell's "Last Word" show experienced a significant decline in viewership, with an average of 930,000 total viewers and 78,000 in the key demo since the election, representing a 40% drop in both metrics.
MSNBC's future is uncertain as NBCUniversal plans to spin off the liberal network and other cable channels, and the network insider revealed that no one is certain whether MSNBC will retain its name.
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