Sales of Bibles increase due to updated versions and new customers seeking tangible items, research shows.

This year, a longtime bestseller experienced a new surge in popularity, bringing book stores and publishers great joy.

Circana Bookscan data shows that Bible sales increased by 22% from October 2019 to October 2020, while total U.S. print book sales only rose by 1%, according to The Wall Street Journal.

The Bible boom was attributed to new marketing and designs, a rise in general anxiety, and an increase in first-time buyers.

According to Amy Simpson of Tyndale House Publishers, there is a generation that seeks a sense of solidity in their discoveries.

Cely Vazquez, a reality TV show "Love Island USA" influencer, recently purchased her first Bible and shared with The Wall Street Journal that it represented the beginning of her spiritual journey.

Vazquez, 28, stated that he felt a sense of incompleteness, which was a combination of their current location, general anxiety, and the belief that meaning and comfort could be found in the Bible.

Despite a decline in religiosity nationwide, Bible sales are on the rise.

In the U.S., the percentage of adults identifying as Christian has decreased from 87% to 68% over the past 50 years, according to Gallup polling.

If the trend continues, Christianity could become a minority religion in the US by 2045, with about 28% of American adults currently being religiously unaffiliated, according to Pew Research.

The Bible and related books are experiencing a surge in demand from both religious retailers and mainstream bookstores, with an influx of new editions and eye-catching designs available.

In preparation for Easter, President-elect Donald Trump collaborated with country singer Lee Greenwood to market "God Bless the USA" Bibles at a price of $59.99. Trump emphasized in a video on Truth Social that the Bible is his favorite book and every American household should possess a copy.

According to The Wall Street Journal, the "God Bless the USA" Bibles are not included in the Circana BookScan figures.

The Evangelical Christian Publishers Association's president, Jeff Crosby, stated in an interview with the Journal that concerns about topics such as artificial intelligence and politics, particularly during election season, may be contributing to the trend.

"Crosby stated that individuals are either anxious themselves or concerned about their loved ones, which leads to a need for reassurance that they will be alright."

According to Guinness World Records, the Christian Bible is the most popular book of all time, with approximately 80 million new Bibles being printed annually.