MSNBC viewership declines since Election Day, losing more than half of primetime audience.

Since Election Day, MSNBC has experienced a 54% drop in primetime viewership among its reliably liberal audience.

MSNBC's viewership plummeted by 31% in the days following President-elect Donald Trump's victory, while Planet Chronicle Channel's viewership grew by 61%.

In primetime, MSNBC lost an additional 26% of its year-to-date viewership.

MSNBC's primetime viewership has decreased by 54% since election night, with "Alex Wagner Tonight," "All in with Chris Hayes," and "The Last Word with Lawrence O’Donnell" averaging only 808,000 total viewers compared to 1.8 million in October. This drop represents more than half of the network's primetime viewers, while Planet Chronicle is up 58% in primetime compared to 2024 averages.

MSNBC has experienced a 16% decline in total day viewers and a 57% drop among the valuable demographic of adults aged 25-54, which is highly sought after by advertisers.

On Friday, all of the shows, including "Alex Wagner Tonight," "Andrea Mitchell Reports," "Chris Jansing Reports," "Deadline: White House" with Nicolle Wallace, "Jose Diaz-Balart Reports," Joy Reid’s "The ReidOut," and "The Last Word with Lawrence O’Donnell," had their smallest audiences of the year.

Since the launch of "Alex Wagner Tonight" in 2022, the smallest audience for the show has been recorded when MSNBC's Rachel Maddow reduced her on-air presence to once per week.

On Thursday, "All in with Chris Hayes" experienced its lowest ratings since May 10, 2016.

MSNBC did not immediately respond to a request for comment.

An anonymous TV news executive, who has been in the industry for a long time, stated that MSNBC's audience used to love to hate Trump during his first term. However, this is no longer the case.

MSNBC's poor post-election night ratings indicate that it should not anticipate a "Trump Bump" this time around. Even liberals are rejecting its condescending tone and the divisive rhetoric of its new standard-bearer, Joy Reid, as stated by the longtime TV news executive.

Hollywood trade publication TheWrap founder and CEO Sharon Waxman, an MSNBC viewer, stated that the media made a mistake and she requires a respite from the commotion.

Since the election, I haven't turned on the news and can't bear to listen to Joy Reid, Lawrence O'Donnell, or Rachel Maddow, writes Waxman.

"I can't do it," Waxman said. "I'm not saying I'll never watch or listen again. But, am I alone here? - my entire body recoils from listening to more claptrap from the same claptrapping apparatus."

Hosts and pundits on MSNBC have repeatedly tried to assign blame for President-elect Trump's landslide victory, and they have not taken Harris' loss well.

Stephanie Ruhle stated that Americans were putting the country's future at risk by selecting Trump as their next president. Claire McCaskill broke down in tears while watching Harris' concession speech. Joy Reid accused White women of being responsible for Harris' loss in North Carolina and claimed that Black women had "resigned from the save America coalition." And Al Sharpton asserted that misogyny and racism among voters might have contributed to Harris' defeat in the election.

MSNBC host Jonathan Capehart expressed his struggle to understand how someone who ran a campaign that was openly hostile, racist, xenophobic, misogynistic, and transphobic was elected. Meanwhile, MSNBC's on-screen graphic read "FINDING HOPE IN A DARK TIME." Jen Psaki also commented on the Democratic Party's over-reliance on "never-Trump" Republicans and suggested that they should have made more of an effort to reach voters who had left the Democratic Party.

After years of promoting "never-Trump" Republicans and dismissing non-liberals, MSNBC's rhetoric shifted.

MSNBC recently surpassed CNN in ratings during a presidential election, marking a first in network history. Nevertheless, NewsBusters managing editor Curtis Houck believes it was an unusual occurrence.

According to Houck, MSNBC may have believed they had achieved success with their election night ratings, but they should have recognized that viewers were only interested in witnessing the meltdowns, not in viewing it as a consistently and intellectually stimulating program.

"CNN's struggles in recent years have left them trailing behind reruns of 'Golden Girls' and 'Peppa Pig,' so MSNBC should avoid checking their ratings if they want to maintain their current state of happiness," Houck advised. "Liberal viewers are deeply distressed, both emotionally, psychologically, and metaphorically, and are in a state of despair."

MSNBC hosts pushing far-left talking points won't attract progressive viewers anytime soon, according to Houck.

According to Houck, the somber excuses that blame everyone from working-class women to Hispanic men to conservative media are only temporary solutions to the scorching results. Chris Hayes and Alex Wagner have a brand that requires the left to go even further left, which makes it a stale product that no one will want to listen to in the future.

In 2019, MSNBC experienced a decline in viewership after Special Counsel Robert Mueller announced that there was no collusion between the 2016 Trump campaign and Russia, despite Rachel Maddow's years of promoting the Russian collusion narrative.

After years of MSNBC hosts and pundits claiming that Trump was a threat to democracy, he swept every battleground state in the 2020 election. OutKick's Bobby Burack believes that Trump's victory showed that left-wing cable news networks have lost their power.

Burack wrote that MSNBC used all their resources to stop Trump from winning, ultimately resorting to a plot to portray him as Hitler, but it failed. The lies, hysteria, and slander only made Trump more popular.

All data courtesy of Nielsen Media Research.

This report was contributed to by Nikolas Lanum and Yael Halon of Planet Chronicle Digital.

Planet Chronicle and OutKick share common ownership.