MSNBC contributor criticizes network and 'Morning Joe' co-hosts for meeting with Trump, stating that it is not effective.

Jennifer Rubin, an MSNBC contributor, criticized her network and her "Morning Joe" colleagues on her podcast, attacking her employer's business model and intensifying her criticism of the duo for disclosing their meeting with President-elect Donald Trump.

In the Friday episode of "Jen Rubin's Green Room," Rubin claimed that Scarborough and Brzezinski had "overlooked" the fact that their audience "loathes Trump" and that viewers wanted them to "stand firm against Trump" rather than interacting with the incoming president.

"What were they thinking? Who did they believe their audience was?" Rubin inquired. "Perhaps this wasn't about their audience. Perhaps it was them trying to defend themselves or avoid retribution they thought was imminent. But the truth is, these are wealthy and famous individuals. What do they have to fear?" Rubin added, "This was simply an appalling example of how many elites are eager to conform, curry favor, and divert attention from any incoming criticism from the White House."

"MSNBC and its cable network counterparts are facing financial difficulties due to declining viewership, which is exacerbated by their failure to understand their audience and provide fresh content. Comcast has decided to spin off these networks, leaving them to fend for themselves. After the spin-off, the viability of their business model will be determined, including whether they can afford to pay high-profile hosts like Rachel Maddow and whether there is enough advertising and cable fees to support their operations. The future of MSNBC remains uncertain, as it may exist in a reduced capacity."

Rubin, a Washington Post columnist, suggested that MSNBC reevaluate their approach.

"The repetitive pattern of discussing the same stories with a rotating panel of parroting panelists is not effective. It's monotonous and uninteresting. This is not good television. They need to change their approach and look to successful models, such as The Onion, who have recently acquired Info Wars. I am excited to see what they will create. They should also consider shows that provide more information, even if they are lighter in news content."

She argued that viewers gain more from John Oliver's monologue than they do from a few days of watching CNN or MSNBC.

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Once we break the cycle of repetition, which is the definition of insanity, and expect a different outcome, we may experience innovation and improve our news. However, you can always rely on me to provide my perspective, as I am provocative and will always tell the truth. I value your opinion, so please share it with me, unlike Mika and Joe who don't care about their audience.

Neither Rubin nor MSNBC responded to Planet Chronicle Digital's request for comment.

While Rubin is currently advocating for MSNBC to abandon the practice of "panelists echoing the same line to the host," she was notably critical of NBC's decision to hire former RNC chairwoman Ronna McDaniel (who was fired after backlash from the network's liberal stars).

Ruben previously fueled a boycott against "Morning Joe."

Morning Joe is no longer necessary to monitor the market, as it's functioning well, according to Rubin's social media post on Monday.

On MJ: If you don't value your audience, you'll lose their trust and many of them. I've seen this happen.

Rubin was also critical of The Washington Post and its billionaire owner Jeff Bezos for halting the paper's endorsement of Vice President Kamala Harris just days before the election.

"Rubin stated on her podcast last month that she does not believe the reason given for the new policy. She believes that the sudden decision to endorse everyone except presidential candidates, starting with this election, is not credible. Rubin pointed out that they endorsed a presidential candidate in 2020 without any issues. She believes that this new policy is perceived as bending the knee to Donald Trump at the worst possible moment when democracy is at stake."

""It's inconceivable that someone who owns a newspaper would not run afoul of a man who has declared war on democracy and the free press, even if the newspaper does business with the federal government," she said."