Maxim endorses the 2024 presidential election: "You just gained zero fans"

Sardar Biglari of Biglari Holdings serves as Maxim's current editor-in-chief, based in the U.S.

Maxim endorses the 2024 presidential election: "You just gained zero fans"
Maxim endorses the 2024 presidential election: "You just gained zero fans"

Maxim magazine endorsed Donald Trump in the 2024 presidential election in a post via X on Thursday. The post, which currently has over 23,000 likes, writes "Maxim endorses Donald J. Trump for President." The magazine has not yet released any more details behind its decision to endorse the former president.

Maxim, founded in 1998 by Felix Dennis, is a magazine that targets modern men with content that promises to captivate, entertain, and surprise readers. At its peak in the early 2000s, Maxim's subscription circulation exceeded 2.5 million readers. Currently, the magazine is owned by American company Biglari Holdings, and its editor-in-chief is Sardar Biglari.

Donald Trump smiling at Univision town hall
Republican presidential nominee, former U.S. President Donald Trump reacts during a Univision Noticias town hall event on October 16, 2024, in Doral, Florida. Trump addressed undecided Latino voters as he continues campaigning against his rival, Democratic presidential nominee, U.S. Vice President Kamala Harris. (Joe Raedle/Getty Images)

During Maxim's peak, competitors like GQ adjusted their content to appeal to a younger audience. Since then, the magazine has changed hands multiple times, with founder Felix Dennis initially selling it for $250 million. Currently, Maxim is primarily a digital publication, with bi-monthly print copies available to subscribers. Recently, Maxim released its "Hot 100" list, featuring names such as Sydney Sweeney and Elizabeth Hurley.

Planet Chronicle Digital did not receive an immediate response from representatives for Maxim when requested a comment.

by Jasmine Baehr

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