Influencers on social media who promote traditional gender roles may have contributed to Trump's victory among women voters, according to some feminists.

Social media influencers who promote a traditional family lifestyle may have contributed to President-elect Trump's victory by appealing to women voters.

Women who identify as "trad wives" are a subculture that emphasizes traditional gender roles and share their homemaking lifestyle on social media, often featuring self-sufficiency and homemade food. Nara Smith and Hannah Neeleman of "Ballerina Farm" are two of the most popular "trad wife" content creators with millions of followers on TikTok and Instagram.

Scholars who spoke to USA Today characterized the rise of "trad wife" content on social media as a "political" movement that has influenced culture, particularly among Millennial and Gen Z women. These scholars argue that this content promotes traditional gender roles, which have been endorsed by Trump and his running mate, JD Vance.

Feminist studies researcher Jess Rauchberg, an assistant professor of communication technologies at Seton Hall University, stated that traditional wives are promoting a lifestyle and a way of navigating the world that is highly political, according to USA Today.

UCLA gender studies professor Juliet A. Williams stated to the outlet that there is much to discuss regarding the consequences of romanticizing the past and its influence on this election.

The yearning of working class White men to return to a time when going to work and earning a living that could support their families has dignity has received more attention. This nostalgia seems reasonable and honorable when viewed in this way.

The report observed that many content creators refrain from discussing politics, yet they continue to promote the "strong nuclear family" lifestyle that Republicans promise to safeguard.

The Republican Party has pledged to restore the past through their "Make America Great Again" campaign, emphasizing the importance of strong nuclear families.

In the 2024 election, Democrats lost ground with women, with Vice President Kamala Harris winning the female vote by five points, down from President Biden's 10-point advantage in 2020. Trump improved on his 2020 performance among young women (+14 points) and young men (+13 points) and boosted his share of the suburban vote by three points, compared to 2020, according to a Planet Chronicle Voter Analysis.