A former Levi's executive claims that Harley-Davidson's boardroom is dominated by "elitist jerks" and the company failed at "Business 101."

The entrepreneur claims that elitist jerks and hypocrites at Harley-Davidson and other brands, including Bud Light, are responsible for the recent meltdowns experienced by American companies due to the woke movement.

According to Jennifer Sey, a former senior marketing executive for Levi Strauss & Co., it's crucial to respect and retain your core consumers while expanding your business.

Jochen Zeitz, the German-born CEO and board chairman of Harley-Davidson, has faced criticism from long-time loyal customers for trying to change the motorcycle's muscular American image. They accuse him of using a progressive agenda that conflicts with the values of the company's most devoted customers.

Zeitz stated at a conference in Switzerland in 2020, where he became CEO of Harley, that the company is attempting to challenge traditional capitalism and redefine it.

In his speech, Zeitz likened himself to the Taliban to emphasize his commitment to "sustainability."

After their internal agenda was exposed by corporate watchdog Robby Starbuck, Harley-Davidson's loyal customers rebelled against the brand in open discontent.

Harley's death has broken Vinny Terranova's heart, who is the owner of Pappy's Vintage Cycles in Sturgis, South Dakota, and a former Harley-Davidson dealership owner.

"It's ‘Business 101.’ You don’t disrespect your core consumers."

As a C-suite celebrity in 2020, Sey, the former Levi’s executive, witnessed the corporate culture wars from the trenches of the boardroom battlefield. She was responsible for managing, polishing, and growing the iconic Levi’s brand, which was founded by German immigrant Levi Strauss in San Francisco in 1853 and has enjoyed global prestige as a symbol of American culture and opportunity.

The "lifelong Democrat" was shaken out of her corporate comfort when she opposed the city's, state of California's, and her employer's onerous responses to COVID-19.

""I was a leader in the community and was vilified for speaking out against school closings. I was demonized because I cared about keeping schools open, and it became an unlivable place for me," Sey said."

Sey was forced out after a 23-year career at Levi's in 2022.

""San Francisco is the most conformist place you can imagine, lacking inclusivity, logic, and progressiveness," she stated."

She claims that she was unable to secure an executive-level position despite her impressive qualifications because it was canceled by corporate America.

In March, XX-XY Athletics, a performance apparel company, was launched by Sey in Colorado.

She is now a warrior against wokeism, and her company's name is a defiant act against the idea that womanhood exists on a spectrum.

"The elites adopt all these crazy far-left positions to assuage their guilt about having tons of money and privilege."

"Sey stated that there is empirical truth in biology, which is true. The message is simple: there is XX and there is XY. We can use language to corrupt the truth, but ultimately, the truth is that sex is binary."

She believes that the corruption of long-held truths and the embrace of radical ideology are the factors that led her out of Levi's and have driven customers away from Harley-Davidson, Bud Light, and other American brands.

She stated that the wealthy adopt extreme left-wing views to alleviate their guilt over possessing vast sums of money and privilege.

While corporate executives publicly support public education, they often send their own children to expensive private schools.

She added that these companies are now staffed by Gen Z employees from woke educational backgrounds and universities who were raised in safe spaces and want to be acknowledged by their preferred pronouns.

Executives are afraid of provoking the public's anger on social media, which could harm their wealth, status, and benefits.

In corporate America, said Sey, the inmates are running the asylum.

Sey's unique insight on Harley-Davidson's recent problems comes from her career within the "woke bubble" of high-powered corporate culture and the ongoing battles against it.

Zeitz, the CEO of Harley, gained international recognition by transforming inexpensive Puma sneakers into a globally renowned fashion brand. He mingled with the elite and famous, established a sailing race team, established an art museum in his name in South Africa, and counted Richard Branson among his close friends.

Harley-Davidson customers accused him of not sharing their values and failing to grasp the essence of the brand's international popularity: its American identity.

Levi's has enjoyed the same global prestige.

"According to Sey, the value people find in these brands lies in their embodiment of American values such as freedom, individualism, progress, and democracy."

She believes that Harley-Davidson embodies "rugged masculinity and individualism, living life on your own terms."

At the Goodwill Games in Moscow in 1986, Sey felt the strength of American brands while competing on the global stage in gymnastics.

In the 1980s, Levi's classic 501 jeans were highly sought after on the Moscow black market, with each pair fetching up to $1,000. She bought 20 pairs of these jeans at Macy's and brought them with her to trade with Soviet and other foreign athletes.

"Levi's jeans represent freedom and progress," she said.

She stated that the "progressive" politics of today are merely a facade of progress.

"The term 'progressive' is actually quite regressive, she said, and it's promoted by elitist hypocrites. She can't stand to be around them anymore."