Jack Daniel's rejects "woke" agenda, becoming the latest US brand to "restore balance" to business.

Tennessee distiller "proactively declared" it was discontinuing "woke" initiatives, says activist who targeted Harley-Davidson.

Jack Daniel's rejects "woke" agenda, becoming the latest US brand to "restore balance" to business.
Jack Daniel's rejects "woke" agenda, becoming the latest US brand to "restore balance" to business.

On Wednesday night, Robby Starbuck claimed on Planet Chronicle Digital that Jack Daniel's had taken a "stiff shot" of "sanity" and that he had his sights set on another iconic American brand.

"The next company we were set to expose was Jack Daniel's."

Starbucks announced that it was renouncing a series of diversity, equity, inclusion (DEI) and left-leaning initiatives, according to a statement from its parent company, Brown-Forman.

He wrote that he would end participation in the Human Rights Campaign's Corporate Equality Index social credit system, tie executive and employee bonuses/goals to business performance rather than DEI, end quantitative workforce and supplier diversity ambitions, and cut woke trainings.

Jack Daniel's bottles on shelf
Jack Daniel's is the latest in a growing list of iconic U.S. brands to rid itself of "woke" corporate programs. (Igor Golovniov/SOPA Images/LightRocket via Getty Images)

Jack Daniel's is the latest in a growing list of iconic US brands to abandon "woke" programs that have been proven toxic.

Recently, Starbuck, an influential figure, has brought attention to the controversial social agenda of Harley-Davidson, which has caused a rift between the company's leadership and its longtime supporters.

Starbucks claimed credit for the announcement, stating that Jack Daniel's "must have been tipped off by us going through employee LinkedIn pages."

Starbucks exposed the social agendas of John Deere, Tractor Supply Co., and Harley-Davidson, compelling all three iconic American brands to abandon their leftist initiatives.

Starbuck, a resident of Tennessee, has recently disclosed to Planet Chronicle Digital that he has gathered proof of unpopular leftist policies at a renowned American brand.

He stated that what Brown-Forman was doing was quite profound.

Glass of whiskey with ice on colorful Christmas lights bokeh background
"We launched our diversity and inclusion strategy in 2019," Brown Forman’s executive leadership team wrote in its Wednesday letter to employees.  (iStock)

According to Starbucks, we're discussing company drag shows and promoting all possible sexual identities, which do not align with their customer base.

Getting ahead on this before it was in the media for three weeks was an incredibly smart move for them.

In 2019, our diversity and inclusion strategy was launched, as stated by Brown Forman's executive leadership team in their Wednesday letter to employees.

Harley CEO Jochen Zeitz
Jochen Zeitz, president, CEO and chairman of the board of Harley-Davidson, has been under intense criticism in recent weeks after the "woke" initiatives at his company incited a consumer rebellion against the brand. (REUTERS/Brendan McDermid)

"The world has evolved, our business has changed, and the legal and external landscape has shifted dramatically, particularly in the United States."

We are forcing multibillion dollar organizations to change their policies without posting, just to avoid being exposed as the next company. We are winning and will bring sanity back to corporate America one by one.

Brown-Forman did not respond to Planet Chronicle Digital's request for comment.

by Kerry Byrne

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