Sony's entry into the electric vehicle market is a surprising move.

Lucid Air is being challenged by an EV trying to rival Tesla.

Sony has entered the electric vehicle market with its new model, the Afeela 1, which was developed in partnership with Honda. This innovative vehicle aims to redefine the driving experience by integrating advanced technology and entertainment features. The Afeela 1 was unveiled at CES 2025 and is now available for preorder, marking a significant milestone in Sony's expansion beyond consumer electronics into the automotive industry.

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Sony’s surprising entry into electric vehicle market — Exterior of the Afeela 1 (Sony) (Kurt "CyberGuy" Knutsson)

Performance and range

The Afeela 1 is powered by a 482 hp all-wheel-drive powertrain and has a 91 kWh battery that provides an EPA-estimated range of 300 miles. It supports fast charging at 150 kW and is compatible with Tesla's Supercharger network, making it convenient for long-distance travel.

Advanced driver assistance systems (ADAS)

The Afeela 1 is equipped with 40 sensors and cameras, providing Level 2+ ADAS features such as lidar assistance for tasks like automated parking and real-time environmental monitoring. Its AI processing capabilities enable it to perform up to 800 trillion operations per second, preparing for future updates that may improve its autonomous driving capabilities.

In-car technology and entertainment

The Afeela 1 car is designed to provide an interactive experience, as emphasized by Sony. It features:

An AI-powered personal assistant for voice interactions
A dashboard-length screen for navigation and entertainment
Surround sound systems utilizing Sony's 360 Reality Audio technology

After an initial three-year complimentary period, certain functionalities will be available through a subscription model.

Design and comfort

The Afeela 1 prioritizes comfort and style with its interior made from premium materials, including plant-based and recycled components. The cabin is designed for enjoyment, with displays and noise-canceling technology strategically placed to improve the travel experience.

Pricing and availability

The Afeela 1 is available in two trims: the Origin, which costs $89,900, and the Signature, priced at $102,900. Preorders are currently open exclusively for California residents, with a refundable reservation fee of $200. The Signature variant is expected to ship in mid-2026, while the Origin will follow in 2027.

Kurt’s key takeaways

Sony's entry into the electric vehicle market with the Afeela 1 represents a significant shift towards integrating technology and mobility. The Afeela 1 boasts high-performance specs, advanced driver assistance systems, and a focus on entertainment, making it an appealing option for tech-savvy consumers seeking more than just transportation.

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