Despite health challenges, US Army veteran thrives in barbecue business: 'Very proud'

An Army veteran went from the battlefield to the barbecue.

In Harker Heights, Texas, Steven Rossler, the owner and operator of Rossler's Blue Cord Barbecue, had a 20-year career in the Army before opening his business.

Overcoming mental health obstacles

Rossler experienced difficulties due to the effects of active combat, including tinnitus, a traumatic brain injury, a lower back injury, and mental health challenges such as PTSD and alcohol abuse.

He told Planet Chronicle Digital that for a long time, he used alcohol to cope.

"Seeing the devil face to face is an experience that stays with you."

Rossler's barbecue business and his family, including his wife and daughters Paisley, 9, and Julianne, 6, kept him afloat during the challenges he faced.

""Getting there with the proper headspace was all it took for him to achieve what he wanted," he said."

A much-needed boost

Semper Fi & America's Fund, a California-based nonprofit, helped Rossler launch his business.

The small business received technical support from the Fund, including assistance with budgeting and cost analysis.

"Rossler stated, "They've assisted me and never discriminated against me," adding, "It's been great.""

Rossler's Barbecue is now run by him, his wife, and daughters, whom he regards as the "backbone of our business."

The company operates out of a food trailer in Harker Heights and handles large catering jobs and festivals on the remaining days.

"It's truly satisfying to witness [customers] take that initial bite," he remarked.

Since its launch in 2016, the business has been continuously improving its menu offerings, as stated by Rossler.

"It's amazing to witness so many individuals and soldiers from diverse backgrounds gathering and enjoying the food," he remarked. "They're all like, 'Wow, this is incredible! We appreciate your efforts. You're a veteran, and you're excelling!'"

""Her work ethic comes from her mother, but she has a heart of gold," he said."

Rossler urges other veterans to not rely on alcohol as a coping mechanism.

""There are numerous organizations available to assist you. Seek help by visiting a therapist or anyone you need to," he suggested."

"He sincerely expressed his love and appreciation to all his fellow soldiers who have served alongside him, adding, "You guys are amazing.""

The Bob & Renee Parsons Foundation and PXG have pledged to match all donations made to America's Fund up to $10 million until December 31.